ADVOCACY
I serve the public interest by acting as a responsible advocate for those I represent. I provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
HONESTY
I adhere to the highest standards of accuracy and truth in advancing the interests of those I represent and in communicating with the public.
EXPERTISE
I acquire and responsibly use specialized knowledge and experience. I advance the profession through continued professional development, research, and education. I build mutual
understanding, credibility, and relationships among a wide array of institutions and audiences.
INDEPENDENCE
I provide objective counsel to those i represent. I am accountable for my actions.
LOYALTY
I am faithful to those I represent, while honoring my obligation to serve the public interest.
FAIRNESS
I deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. I respect all opinions and support the right to free expression
(Credit to the PRSA Code of Ethics)