5. ASICS — Run to Feel Campaign
In 2020 during the lockdown, the world fell in love with running. ASICS researched this trend and found that “nearly three-quarters of runners around the world plan to stick with their new exercise routine.” This infographic highlighted their #RunToFeel initiative to keep runners active together while being physically apart. The colors are eye-catching and the graphs themselves do a great job of conveying the statistics. However, the design could be more relaxed as a whole. It’s hard to tell which stat is most important. Despite this, ASICS capitalized on the fact that people were running more in 2020 and had the information to back it up.
4. Adidas — Sustainability
Adidas has been working to improve its sustainability efforts in any different ways—and this infographic shows it. Rather than having a simple and straight-to-the-point design, I think that it’s good that they have so many sections. It shows all of the work they have already put in and what they hope to accomplish in the future. The black and white design with the teal as a pop of color makes the amount of content more bearable. Plus, the graphics and images they chose don’t distract too much from the statistics.
3. PUMA — PUMA x First Mile collection
The PUMA x First Mile collection shows the process of how they turned recycled plastic bottles into high-tech yarn that is used to create their sneakers and clothes. The infographic is clear and direct in how it describes the repurposing process. The colors they chose reflect the theme with earth tones to show how this collection is keeping the planet in mind. I would have liked to see a wider variety of fonts to match the playfulness of the graphics, though.
2. Hoka — What is it like to run 100 miles?
Hoka posed the question “What is it like to run 100 miles?” They also answered it with this infographic. Not only do their brand colors stand out and get the viewer’s attention, but so do the statistics they chose to get this point across. Their very specific examples and the graphics they chose to go along with them make it much more readable. It’s a fun way to show the dedication of runners while also showing how important it is to wear comfortable shoes when you run so much.
1. Nike — Inside the Perfect Strike
Finally, this Nike infographic shows how the T90 Laser IV has evolved and what goes into it to get “the perfect strike.” It’s bold and attention-grabbing. The attention to detail with the graphics is precise. It does a tremendous job showing all of the technology the product has to offer and how it’s only getting better. There is an outline of each part of the product and its benefits. Overall, this infographic makes you feel like you have to own this product.